This course teaches students how to master Google Analytics; starting from the basics all the way through the most advanced features. After completing this course, students will be well versed in reporting, behavioral data, audience conversion, and knowledgeable with this software. Being proficient in Google Analytics will easily set professionals apart in the job market, since almost every business has an online presence that is crucial to their success.

Module 1: Introduction to Google Analytics

• 1.0 Intro Definitions Pt 1
• 1.1 Intro Definitions Pt 2
• 1.3 How Google Analytics Works

Module 2: Fundamentals of Google Analytics

• 2.0 Build Analytics Infrastructure
• 2.1 Setting Up Conversion Data
• 2.2 Input New Users
• 2.3 Setting Up Conversion Data
• 2.4 Examine Extra Points

Module 3: Basics of Google Anayltics

• 3.0 Basic Features
• 3.1 Dashboard
• 3.2 Shortcuts
• 3.3 Adding a Dashboard
• 3.4 Sharing Reports
• 3.5 Alerts
• 3.6 Realtime Analytics
• 3.7 Standard Reports
• 3.8 Views

Module 4: Reports in Google Analytics

• 4.0 Acquisitions Intro
• 4.1 All Traffic Aquasitions
• 4.2 Acquisitions Overview
• 4.3 Acquisition Channels
• 4.4 Cross Development
• 4.5 All Referrals
• 4.6 Campaign
• 4.7 Keywords
• 4.8 Social
• 4.9 Webmaster Tools

Module 5: Behavioral Reports

• 5.0 Behavioral Reports Intro
• 5.1 Dimensions
• 5.2 Content Drilldown
• 5.3 Landing Pages
• 5.4 Exist Pages
• 5.5 Events
• 5.6 Event Flow Report
• 5.7 Working with Events
• 5.8 Site Search Report
• 5.9 Working Site Report
• 5.10 Site Search 2
• 5.11 Site Search 3
• 5.12 Behavior Flow Report
• 5.13 Site Speed
• 5.14 Using Site Speed Search
• 5.15 Page Timings
• 5.16 Speed Suggestions
• 5.17 User Timing Adsense
• 5.18 Experiments
• 5.19 Inpage Analytics

Module 6: Audience

• 6.0 Audience Reports
• 6.1 Location Report
• 6.2 Language
• 6.3 Behavior
• 6.4 Frequency Recency
• 6.5 Engagement Report
• 6.6 Technology Reports
• 6.7 Mobile Reporting
• 6.8 Demographic Report
• 6.9 Interests
• 6.10 Visitor Flow Chart

Module 7: Conversions

• 7.0 Intro
• 7.1 Funnel Visualization
• 7.2 Goal Flow Report
• 7.3 Reverse Goal Path
• 7.4 Goal URLs
• 7.5 Ecommerce Reports
• 7.6 Product Performance Reports
• 7.7 Transactions Report
• 7.8 Time to Purchase Report
• 7.9 Multi-channels Funnels Report
• 7.10 Assisted Conversion Report
• 7.11 Top Conversion Paths Report
• 7.12 Time, Log & Path Length Report
• 7.13 Attribution Report & Model Comparison Tool
• 7.14 Conclusion